CDC - Caisse des Dépôts et Consignations
What if we were to change the way we think and manufacture digital services in order to address new societal challenges? The challenging goal of this project was to design a methodology tool that will help develop several digital platforms by taking a close consideration to ethics, eco-design and inclusivity. We worked in pair during 6 months, from the ideation, research, conceptualization and prototyping of a solution that was selected by the partner and launched for further development. We therefore had the chance to showcase our concept during the Nantes Digital Week and in Paris at the C.D.C headquarters, where we participated in a workshop to develop our concept with their design team. (Crédits: Louis Richard Marschal, Duaa Ali, Matthieu Gioani)
AniWay - Animal care service
"The best way to meet animal lovers and take care of your special friend! AniWay is a service
that will help you understand and cover all of your animal needs to ensure a happy, healthy
lifestyle."
AniWay can help you collect and monitor data from your pet, identify potential issues and
get professional advices. But mostly you can connect with other people, that will understand
your pet's special needs (handicaps, elder, illness...), share your time and experience.
I developed this concept through a 12 months time period and presented it as my end of study
project (master degree). It all started from my master thesis, where my goal was to
investigate the social relationship between animals and humans, in order to show the
importance of their role in our society and the responsibility we have toward animals. In
depth research, interviews, testimonials and on field investigations helped me identify a
main problematic and a specific target to focus on. After various concept testing,
sketching, tests I decided to push "AniWay". The idea is to create an adaptive digital
service dedicated to both animals and owners. Since the limit to how much energy and
resources one person can dedicate to an animal is so personal and vague, I believe a digital
service like AniWay can make animal care more accessible.
Biomimicry - Museum of Natural History
We worked in a team of four to develop an interactive experience for the Museum of Natural History of Nantes that would help visitors visualize and understand the principle of pioneer plants. The project was developed over 4 months, my role was to participate in the ideation of the concept, user experience, prototyping and modelling of the final physical object. For which I used several technics of woodworking and laser engraving. I also managed, along with the rest of the team, the introduction and exposition of our project in the museum during a two days event. (Credits: Yingjun Zhao, Loïc Prevost, Aman Srivastava)
Concept - Polybud
The Polybud is a conceptual project designed for daily usage: optimized for music listening and communication when practicing physical activities. The ear bud can be used singularly or in pair, thanks to its versatility and simple mechanics it is compatible with both ears.
Nike - Linear Flow
The concept is based on the key-word "Linear Flow" which i have defined as a line flux moving into space. The objective is to combine the identity of the legendary Nike Air Max 1 with the Linear Flow concept. To achieve this goal i have created a custom design for Nike Air Max model using a complex set of lines. I have imagined this Line set by studying air movement and aerodynamics to make it fit the shoe model.
CTA 18 - Conference
The cardioid microphone symbolizes free speech, on a technical level it is considered one of the best solutions for vocal recording. The vintage look offers a much stronger visual identity and reminds fundamental functions of a microphone: spread your own voice, make a speech, share ideas and obviously record your voice in order to leave tracks of your opinions. I imagined and modeled the symbol in order to easily recognize a cardioid microphone, I then edited it with a more modern look as a sign of innovation. The lines on the background represent the diffusion of sound and combination of different opinions.
Maison Le Roux - Internship
Maison Le Roux is a luxury chocolate and caramel factory based in Paris and Brittany. Mid-2022 I joined them for a 6 months internship as a graphic designer and art director and I collaborated with the marketing department to help develop the brand's identity, imagine and suggest creative concept to decline for print, web and retail. I had the chance to work several projects in packaging, photography, illustration, project managing and more. In october 2022 we participated in the well-known Salon Du Chocolat and was in charge of designing the retail stand for Maison Le Roux. Working in a small team gave me the opportunity to understand several challenges that small companies must face, such as limited resources problem-solving and quick thinking. I progressively gained confidence and was trusted with more responsibilities to collaborate with the general direction and several external actors like designers, suppliers and I now frequently keep working with Maison Le Roux as a freelance designer.
Swatch - Rorschach
Rorschach is a fictional character from Watchmen universe, an anti-hero that symbolises "moral absolutism: good and evil without shade of grey". Its appearance is inspired by Rorschach psychology tests. I have worked on these ambiguous shapes to design a new custom design without any shades of grey. A contrasted black and white watch available in two different versions.
